Like many lash artists, Fendi started her journey as a way to earn extra income. But with a background in biology, chemistry, and regulatory affairs, she quickly recognized a major issue—lash artists were working with products that lacked proper testing and regulation.
"I realized that if I was struggling to find trustworthy products and real education, other artists were too. I wanted to create a brand that professionals could rely on—one built on science, safety, and true expertise"
Frustrated with unregulated products and surface-level training, she set out to create something different.